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L’Oréal USA Appoints Its First-Ever Chief Retail Officer

Congratulations, Marc-Alexandre Risch.

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By: Marie Redding

Senior Editor, Rodman Media

L’Oréal USA has announced it has appointed Marc-Alexandre Risch as its first-ever Chief Retail Officer. He is shown above.

As part of this new role, Risch will be will responsible for supporting the organization with retail operations leadership and knowledge, developing back-office retail operations solutions, systems and synergies across the company, and helping to establish seamless, omni-channel consumer experiences across L’Oréal USA’s brand portfolio.

Frédéric Rozé, President and CEO, L’Oréal USA, said: “With our retail operations growing rapidly across brands like Kiehl’s, NYX and Urban Decay, we’ve created this strategic role to continuously enhance our customer shopping experience. We’re lucky to have Marc-Alexandre, a talented leader and industry expert, to guide our retail expansion and implement best-in-class systems across the company.”

Risch joined the L’Oréal Group in March 2005 as the International Project Manager for Garnier and ascended quickly with numerous leadership positions. In 2010, he joined Garnier International as Axis Director Fructis and took over the responsibilities of International Marketing Director for Garnier Haircare (Fructis, Ultra Doux /Ultra Blends). In 2012, he was appointed General Manager of The Body Shop Canada. Under Risch’s leadership, The Body Shop Canada has become one of the best performing markets for the brand, delivering strong and consistent growth.

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